December 9, 2019

Q&A Series: Studio.Build

Edition: 
#01
Who: 
Nicky Place
 at 
Studio.Build
Role: 
Brand Identity & Marketing
Please tell us your name, and a little about and your company?

I’m Nicky Place, of Leeds-based design agency Studio.Build. We specialise in branding and visual identity for clients across a range of sectors.


How do you work with the other key partners on the project- where do you fit?

We are the studio responsible for all the branding and marketing materials, having been introduced to developers Boultbee Brooks by Eamon Fox at Knight Frank (who are the appointed agents). The branding has to work on many levels, so we have to consider practical issues too- there’s lots of discussion with the building consultants and contractors eg on design of the building wrap. We’re also working on signage so there’s naturally a cross over with the architects too.


What are the special features that you are responsible for (e.g. architectural finishes/ roof terrace etc)?

In terms of the finished building we’ve designed the signage (internal and external), and we’ve also proposed how the patterns could be used inside, so there is a connection between the building itself and the marketing material.


What is unique about this particular build/ renovation/design etc?

It’s an Edwardian building which has seen better days. Leeds is full of really interesting buildings but this one has a rich history- it was home to a well-known tailoring store called Hepworths, with warehousing on the upper floors.

The building was rebuilt after a huge fire in 1906, and it’s being remade again for the modern world- it’s wonderful to see it coming back to life once more.

What's most exciting for you about working on Tailors Corner?

Naming the building! Our first task was to propose and agree a name because this can totally change the feel of the building and the brand story around it. We delved into the building history, and decided the tailoring angle was really rich terms of brand. We debated long and hard over the name and eventually agreed on Tailors Corner- the building sits prominently on the corner of Wellington Street and Thirsk Row.

How do you think buildings like this can make our daily working lives better?

Older buildings can be very beautiful with their period detailing, and when combined with and architecturally designed spaces and contemporary interiors, it’s a wonderful mix. Blending the best of both worlds creates places that are a joy to be in and that’s got to be a good thing when we all spend a large proportion of our time at work!


What’s the worst aspect of workspaces from the last 30 years that you are glad to see the back of (e.g. polystyrene ceiling tiles...!)?

We visited the the building to take photographs when the initial rip out started- it really was all nasty blue carpet tiles and polystyrene ceiling tiles! There were lots of dark corridors and windowless kitchens too- it’s great to see building like this opened up again and being revived.

Why do you think there is a shift towards a more relaxed workspace, without compromising team productivity?
I think businesses are really getting that a relaxed workspace shows your staff that they are valued, and trusted. When that happens, it creates loyalty and people work hard. I think many employers are really understanding this relationship well which is translating to great workspaces that people really want to spend time in.


What’s the thing you are most looking forward to tackling in this project?

Getting the building wrap up!


What aspects of work on Tailors Corner are you looking to take onto a future project? (e.g. a new process or design, or something tried and tested...)
As designers it’s important to us to respond to each new project on its own merits. Having said that we have learnt a lot about working in the property sector which is going to be incredibly valuable going forward to other similar projects.


What do you think is unique about Leeds as a city?
It’s incredibly vibrant with a thriving creative scene- and is on the doorstep of amazing countryside. Having lived in Leeds many years ago and spent 15 years in London, it’s brilliant to be back.


What's on the horizon for you?

We’re currently working on a number of other projects with Boultbee Brooks which is very exciting for us.


What sets Tailors Corner apart from the rest of the neighbouring spaces?

The refurbishment is very contemporary, yet the bones of the building itself will be restored to its original Edwardian splendour- and its will have an amazing roof terrance for all the building tenants to use. It will be the envy of its neighbours!

December 9, 2019

Q&A Series: Studio.Build

Edition: 
#01
Who: 
Nicky Place
Role: 
Brand Identity & Marketing
Please tell us your name, and a little about and your company?

I’m Nicky Place, of Leeds-based design agency Studio.Build. We specialise in branding and visual identity for clients across a range of sectors.


How do you work with the other key partners on the project- where do you fit?

We are the studio responsible for all the branding and marketing materials, having been introduced to developers Boultbee Brooks by Eamon Fox at Knight Frank (who are the appointed agents). The branding has to work on many levels, so we have to consider practical issues too- there’s lots of discussion with the building consultants and contractors eg on design of the building wrap. We’re also working on signage so there’s naturally a cross over with the architects too.


What are the special features that you are responsible for (e.g. architectural finishes/ roof terrace etc)?

In terms of the finished building we’ve designed the signage (internal and external), and we’ve also proposed how the patterns could be used inside, so there is a connection between the building itself and the marketing material.


What is unique about this particular build/ renovation/design etc?

It’s an Edwardian building which has seen better days. Leeds is full of really interesting buildings but this one has a rich history- it was home to a well-known tailoring store called Hepworths, with warehousing on the upper floors.

The building was rebuilt after a huge fire in 1906, and it’s being remade again for the modern world- it’s wonderful to see it coming back to life once more.

What's most exciting for you about working on Tailors Corner?

Naming the building! Our first task was to propose and agree a name because this can totally change the feel of the building and the brand story around it. We delved into the building history, and decided the tailoring angle was really rich terms of brand. We debated long and hard over the name and eventually agreed on Tailors Corner- the building sits prominently on the corner of Wellington Street and Thirsk Row.

How do you think buildings like this can make our daily working lives better?

Older buildings can be very beautiful with their period detailing, and when combined with and architecturally designed spaces and contemporary interiors, it’s a wonderful mix. Blending the best of both worlds creates places that are a joy to be in and that’s got to be a good thing when we all spend a large proportion of our time at work!


What’s the worst aspect of workspaces from the last 30 years that you are glad to see the back of (e.g. polystyrene ceiling tiles...!)?

We visited the the building to take photographs when the initial rip out started- it really was all nasty blue carpet tiles and polystyrene ceiling tiles! There were lots of dark corridors and windowless kitchens too- it’s great to see building like this opened up again and being revived.

Why do you think there is a shift towards a more relaxed workspace, without compromising team productivity?
I think businesses are really getting that a relaxed workspace shows your staff that they are valued, and trusted. When that happens, it creates loyalty and people work hard. I think many employers are really understanding this relationship well which is translating to great workspaces that people really want to spend time in.


What’s the thing you are most looking forward to tackling in this project?

Getting the building wrap up!


What aspects of work on Tailors Corner are you looking to take onto a future project? (e.g. a new process or design, or something tried and tested...)
As designers it’s important to us to respond to each new project on its own merits. Having said that we have learnt a lot about working in the property sector which is going to be incredibly valuable going forward to other similar projects.


What do you think is unique about Leeds as a city?
It’s incredibly vibrant with a thriving creative scene- and is on the doorstep of amazing countryside. Having lived in Leeds many years ago and spent 15 years in London, it’s brilliant to be back.


What's on the horizon for you?

We’re currently working on a number of other projects with Boultbee Brooks which is very exciting for us.


What sets Tailors Corner apart from the rest of the neighbouring spaces?

The refurbishment is very contemporary, yet the bones of the building itself will be restored to its original Edwardian splendour- and its will have an amazing roof terrance for all the building tenants to use. It will be the envy of its neighbours!